Active International
Hybrid (New York, NY, USA)
Overview
NOTE: This position is Hybrid, NYC
The Associate Planner uses data to plan media strategies, campaigns and tactics that result in the best investment for clients. This role is both creative and analytical, creating effective and innovative media solutions to exceed client’s KPIs.
Responsibilities
Media Planning: Deliver outstanding integrated media plans for a broad portfolio across industries. Develop creative opportunities for clients in media choice and usage to increase impact. Use multiple sources of data to put forth numerically sound recommendations. Media Optimization: Evaluate campaign performance and health, suggesting improvements and budget redirection into different channels and tactics. Review and direct channel or platform optimizations where appropriate. Emerging Media Guidance: Stay on the cutting edge of emerging media strategy and performance, suggesting and structuring tests. When something new is added to a campaign, provide...