Tower Health
Philadelphia, PA, USA
Responsibilities
Responsible for developing and executing St. Christopher's Hospital for Children's annual marketing strategies and plans that support the overarching hospital business strategies and goals. This includes achieving market share goals, service line volume growth goals, and practice visit goals, as well as hospital brand awareness, preference, image, and loyalty goals. Direct reporting relationship to System Director of Marketing. Dotted-line reporting relationship to CEO of St. Christopher's Hospital for Children. Develops and executes St. Christopher's Hospital for Children's annual marketing plans that support the hospital's business strategy and service line growth goals and objectives. Plans are developed and executed on time and within budget. Works collaboratively across hospital-specific and Tower Health system Marketing, Communications/Public Relations, Web Services, Creative Services, and Physician Relations teams to ensure alignment of...