Senior Content Strategist

  • WE Communications
  • New York, NY, USA
  • Jul 02, 2020
Full time Marketing

Job Description


WE Codeword is looking for a senior content strategist to join our team in New York City. From long-term planning to daily engagement, you’ll be leading the content and social media strategy for some  of the world’s largest technology brands. The ideal candidate is a self-starter with proven skills and expertise in digital content programs (from audience insight development and narrative strategies to measurement and optimization) as well as digital audience development chops (channel planning, testing, user growth strategies).


The ideal candidate will be a native user of social and digital platforms and forums with strong analytical, communication, and presentation skills who works collaboratively across various teams in a fast-paced agency environment. Our audience consists of savvy marketing executives, so the ideal candidate should be comfortable speaking the language of the digital ad world and industry trending topics such as video and mobile advertising, and programmatic buying.


We are looking for a proactive team leader who is at once comfortable with high-level thinking and rolling up their sleeves to execute.


Responsibilities include:

  • Translating a brand’s story and business objectives into innovative digital content programs across paid, owned and earned media
  • Being the eyes and ears of our audience, the go-to expert on who they are and what they’re talking about and the ability to distill insight into actionable tactics
  • Leading creative briefings and brainstorms that elicits content that aligns with audience insights and support client goals
  • Identifying and implementing new formats, platforms and media opportunities to creatively and effectively tell client stories
  • Providing guidance and ensuring adherence to best practices across multiple digital and social media platforms
  • Ongoing analytics reporting and analysis to offer editorial, platform and program optimization recommendations
  • Providing proactive creative inspiration and curation of relevant industry news, case studies and best practices to team members and clients


Desired skills and experience:

  • 7 years of relevant experience developing content, social media and/or audience development strategies in an agency or media publisher setting
  • Demonstrated ability to distill marketing goals and audience insights into executable strategy
  • Expertise in new media and social platforms, best practices, and how audiences use them to consume and share content
  • A firm understanding of multiple digital marketing disciplines and experience in building integrated strategies (i.e. Social Media, SEO, SEM, Paid Media, Partnerships)
  • Ability to create killer client-ready presentations
  • Excellent written and verbal communication skills
  • Strong organizational skills and attention to detail
  • An entrepreneurial spirit, both working well with a team and individually
  • Expertise in digital advertising industry and concepts
  • Experience managing junior staff, ability to develop a strategic skill set for junior team members
  • Brand strategy experience a plus

Equal Opportunity Statement

Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.


Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.