Database Analyst - Marketing

  • monarchcasino
  • Monarch Casino Black Hawk, Main Street, Black Hawk, CO, USA
  • Feb 27, 2020
Full time Information Technology

Job Description

  • Works with list generation and reporting tools as well as direct mail vendors to build, load, and track database driven mail lists throughout offer lifecycles.
  • Works with Guests Services, Hosts, and other frontline team members to investigate and address questions and issues with direct mail offers
  • Responsible for database integrity, including data hygiene, NCOA updates, and data security.
  • Maintain Player Tracking Database
  • Coordinate direct mail projects with Art Department and Mailing Vendors
  • Assists in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino.
  • Responsible for ensuring data integrity for all data sources used. Work closely with all areas of marketing and Information Technology staff to identify, troubleshoot, and resolve data-related issues of concern.
  • Capture and perform data analysis within player tracking to monitor performance.
  • Will review and monitor results from promotions to determine effectiveness and revenue generating impact.
  • Gather data, organize it into reports and provide conclusions.
  • Coordinates reports and audits on direct mail to ensure accuracy. Perform analysis on direct mail efforts and maintaining accurate records.
  • Provide pre and post campaign analysis
  • Utilizes, edits, and updates Structured Query Language (SQL) processes to analyze various data sources (in-house databases, data warehouse, other third-party data sources, etc.).
  • Responsible for the strict adherences to Compliance policies, internal control procedures and the
    • In-depth knowledge of direct mail including players tracking database.
    • Knowledge and experience with Slot Player Tracking, Casino Management and Casino marketing systems.
    • Experience with Structured Query Language (SQL) and other database reporting applications.
    • Comprehensive knowledge of all Microsoft Office Professional software applications, including but not limited to Microsoft SQL Server, Access, and Excel
    • Practical knowledge in accumulating and integrating data for use in report software, spreadsheets, graphs and flow charts.
    • Proven experience in the use of computer systems including database systems, software, data retrieval methodologies and quantitative analysis.
    • Ability to maintain strict confidentiality of classified information.
    • Must be competent with various PC based software programs, especially in database and spreadsheet programs
    • Proven analytical and problem-solving abilities.
    • Experience at working both independently and in a team-oriented, collaborative environment is essential.
    • Strong written and oral communication skills and interpersonal skills.
    • Enthusiasm and positive attitude
    • 3+ years casino related work experience and/or training with a college degree in Marketing, Database, or Development preferred. Combination experience and education will be considered

    An Equal Opportunity Employer: Monarch Casino Black Hawk does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, genetic information or any other status protected by law or regulation. It is Monarch’s intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

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