Title: Director, Product Marketing
Location: Scottsdale, AZ
Swiftpage has one purpose – to fuel small business growth. We do so by delivering modern and innovative software and services, purpose-built for the unique needs of today’s small businesses.
Swiftpage is a recognized leader the small business segment for solutions that drive customer acquisition and retention. Swiftpage is currently looking for a seasoned Director, Product Marketing to join our all-star team of dynamic, passionate and innovative team. If you are interested in joining Swiftpage Nation and Living the Exclamation please send your resume to the link provided.
As Director of Product Marketing- Demand Generation, you will bring your data-driven, analytical approach to every campaign and program (including new ones you identify) to optimize results and increase spend efficiency. You will update and own definitions for key success metrics, and be responsible for reporting to executive stakeholders. We value both metrics and creativity, and you will surprise the team with your unique ideas, and your ability to make them happen. We’re looking for a strategic, data-driven, and ambitious leader who will own the building of sales pipeline and new business revenue growth.
Reporting directly to the Chief Product Officer, you will be responsible for establishing a scalable inbound lead generation strategy and manage a team that executes growth initiatives at Swiftpage. This is a great opportunity to make a big impact at a fast-growing startup for a results-driven, highly-collaborative individual who is comfortable with both the analytical and creative aspects of leading a holistic demand generation strategy.
We are looking for someone with a minimum 7-10 years of experience in marketing/product marketing. Previous managerial/supervisory experience required. Previous experience with SMB customers required.
This ideal candidate will have a strong track record of success building and executing measurable demand gen campaigns for SMB technology companies (ideally perpetual license to SaaS business model). He/she will deeply understand the importance of collecting market dynamics and customer insights within a global context, then utilizing that information to propel digital marketing and lead generation campaigns.
This is a key leadership role, working closely with multiple department heads to understand the needs of the overall business and direct your team to produce personalized content and targeted marketing to achieve lead gen targets. This candidate will actively participate in shaping the continued evolution of the Product Marketing team on a global basis.