Specialist, Social Engagement

  • SHRM
  • Alexandria, VA, USA
  • Sep 08, 2020
Full time Marketing

Job Description

The Communication Department is responsible for informing all of SHRM’s audiences on SHRM’s thought leadership, mission and activities in a positive, consistent and credible manner. The Communication Department is also responsible for publicly protecting and defending SHRM’s reputation and brand. Typically, this means working directly with news organizations and journalists responsible for producing the news and features in mass media. In other instances, it means utilizes social media to exchange information about SHRM directly with the press, key audiences and influencers. The Communication Department encompasses Brand, Media Relations, Social Media Engagement, Corporate Communications and works closely with Government Affairs. The collective team engages in a variety of work related to managing SHRM’s reputation and brand image among SHRM’s members as well as elevating the reputation to business leaders and policy makers on a broader, global scale.


The Specialist, Social Engagement supports SHRM in fostering and engaging a broad and diverse set of audiences across all digital and social platforms, including digital components of in-person events. This role works closely with the director of social engagement as well as experts across all departments.


As a member of the communications team, the specialist of social engagement is responsible for managing SHRM social media accounts across multiple social platforms, including SHRM’s member community, experimenting with new forms of social engagement and measuring the success of both organic and paid social outreach. This role also creates and curates digital communities where meaningful conversations around employees, employers and the economy can thrive.

  • Create, and enforce guidelines and standards for social media content across multiple social channel.

  • Engage with users of SHRM’s on-line communities, on and off-line, moderate discussions, set rules and policies, and ensure users of SHRM’s on-line communities are engaging appropriately and professionally.

  • Utilize social listening tools and analytics to track, modify and optimize SHRM’s social presence and engagement across channels.

  • Increase awareness of key messages, drive traffic to our products and resources, and foster engagements with key audiences and influencers such as SHRM members, business leaders, policy elites, and key stakeholders.

  • Develop (through multiple stakeholders) and create content around SHRM's key policy issues.

  • Maintain and manage a content calendar across departments, campaigns and projects.

  • Train designated staff and entities in the use of and best practices for social media platforms and similar technologies relating to digital engagement, digital relationship building, social communities and social networking.

  • Monitor and manage each platform assigned – knowing the strengths, weaknesses, opportunities of each platform while connecting the patterns between product lines, PR campaigns and thought leadership.

  • Support in-house designer to create original graphics, videos, illustrations, and other visuals to live on all social media channels as well as use online tools to create graphics and visuals as needed.

  • Report on new trends, features, and data on social platforms.

  • Other duties and projects as assigned.