Senior Analyst, Product Marketing

  • 2U
  • Lanham, MD, USA
  • Sep 08, 2020
Full time Education

Job Description

What We're Looking for:

Reporting to the Director, Product Marketing the Senior Analyst, Product Marketing will coordinate and develop assessment of all potential 2U partnerships (new programs and existing program product enhancements), and help drive the portfolio strategy of 2UGrad.

Responsibilities Include But Are Not Limited To:

  • Provide research and analysis to support the development of optimal program structures for new program opportunities, product offering opportunities, and product enhancement recommendations
  • Contribute to the design work of the “ideal” new product
  • Provide analysis and support to define and communicate the market position of a particular degree within the context of the overall product strategy
  • Drive the production of a new product’s “Go to Market” strategy
  • Utilize data to provide strategic recommendations to department leads on financial analysis, cost identification, and expense analysis
  • Drive technical enhancements to reporting and forecasting
  • Design and build presentations communicating product recommendations
  • Support senior leadership with ad-hoc product analysis
  • Analyze operating results and identify key financial and operating areas to be addressed
  • Evaluate new opportunities beyond the traditional DGP – this includes certificate and international programs

Things That Must Be in Your Background:

  • Bachelor’s degree required
  • 2-4 years of experience, preferably in higher education and/or product marketing.
  • Experience using information from multiple sources to develop compelling narratives using data
  • Strong quantitative analysis skills and an ability to understand and explain complex data
  • Analytical thinker with great attention to detail. Able to work through ambiguity
  • Management of complex projects against definitive and extremely aggressive timelines
  • Demonstrated experience cultivating and maintaining strong relationships with employees at multiple levels: peer, manager, executive
  • Intermediate Tableau, Excel and PowerPoint skills; proficiency in SQL preferred but not necessary
  • Excellent written and verbal communication skills

Other Attributes That Will Help You in This Role and at 2U:

  • Strategic thinker
  • Exceptional interpersonal communication skills and the ability to work on cross-functional teams.
  • A clear understanding of the higher education landscape
  • Passion for solve complex challenges
  • Ability to prioritize and handle multiple assignments simultaneously
  • Ability to make intuitive and thoughtful decisions
  • Can communicate difficult/sensitive information in a tactful manner
  • Enthusiasm and the ability to thrive in an atmosphere of constant change


About 2U Inc. (NASDAQ: TWOU)

We believe there should be no back row in higher education. For more than a decade, 2UInc., a global leader in education technology, has been improving lives by powering the world’s best digital education. As a trusted partner and brand steward of great universities, we build, deliver, and support online graduate programs and certificates for working adults. Our industry-leading short courses, offered by GetSmarter®, are designed to equip lifelong learners with in-demand career skills. To learn more about 2U and No Back Row®, visit

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. 


2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 9 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.