Senior Product Marketing Analyst

$70,000 - $100,000 yearly
  • Marlette Funding provider of Best Egg Loans
  • 1523 Concord Pike, Wilmington, DE, USA
  • Sep 08, 2020
Full time Finance Information Technology Marketing

Job Description

Senior Product Marketing Analyst

Department: Marketing 
Location: Wilmington, DE
Type: Full-time; Exempt
Level: Manager
Experience: 4+ Year

Marlette Funding, Provider of Best Egg personal loans is growing rapidly. $7 Billion in loans within 4 years, consistent 30% employee growth over the past 2 years and plenty of employee perks including competitive salary, bonuses, 401k match, generous PTO and holidays and a well-stocked kitchen. We are a true work hard play hard organization that frequently elicits the feedback of our employees and gives back with frequent fun events and charitable contributions. 

The Job
Marlette Funding is a consumer finance business that offers consumers low-rate personal loans up to $50,000 through its Best Egg brand. Marlette is seeking a Senior Product Marketing Analyst to support continued growth in originations through diversification of our product offerings. The ideal candidate has a strong background in business analytics combined with a passion for synthesizing data into insights to drive business outcomes. This is a full time, permanent position with upward mobility and competitive benefits. Applicant should be a self-starter who can work in an environment where every day brings unique challenges and opportunities. Candidates should be proficient pulling data together from internal as well as external sources to analyze opportunities with a high sense of urgency and a bias toward growth.
Duties & Responsibilities

The Senior Product Marketing Analyst will be responsible to leverage data and insights to drive our growth agenda for a new Personal Loan product. They will be part of the core team managing the ongoing optimization of this new product. This role will interact with numerous groups such as Product, Credit, Marketing, and Finance to drive business outcomes. 

• Constantly identify growth opportunities for a new lending product from strategy through to execution 
• Develop go to market strategy for new loan product and analyze campaign results
• Monitor external factors and competitive environment and use data to identify growth opportunities and risks
• Working with the Product organization and growth teams, design tests to drive improvements in conversion for the product 
• Work within the Marketing organization to drive growth in leads generated for the product 
• Develop forecast projections for the product and analyze variances
• Present findings and recommendations to stakeholders and senior leaders

• Bachelor's Degree in Finance, Marketing, Business, Mathematics, or a related major required
• Highly curious with proven creative problem-solving skills with a focus on innovation and continuous improvement;
• Must have a strong customer-centric focus as a default lens
• Intermediate to advanced skill in:
o Microsoft Excel, Word, PowerPoint
• SAS or SQL 
• Previous experience in financial services a plus 
• Experience with market research a plus
• Comfortable interacting and engaging with colleagues from all levels of management across all business units and third-party vendors
• Demonstrated technical leadership skills including self-direction, coaching and mentoring, leading change through tooling or practices
• Highly motivated, well organized, capable of developing and executing business analysis and able to communicate status and results effectively
• Ability to succeed within a cross-functional team emphasizing Collective Ownership in a fast-paced environment
• Be confident and willing to challenge status quo, but also willing to concede and execute other’s ideas when necessary
• Capable of teaching and learning from others to promote continuity of knowledge and personal development
• Ability to work effectively both independently and as a team member
• Excellent English written and verbal communication skills