Director of Go-To-Market

  • GameChanger
  • Remote
  • Nov 08, 2021
Full time Business Development Design Engineering Information Technology Marketing

Job Description

About GameChanger:

We believe sports are important because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. We celebrate those dedicated heroes and make it our mission to help them do what they do best by delivering live video streaming, scorekeeping, and team communication tools to over 550,000 youth sports teams.

So if you love sports, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and are solving some of the biggest challenges in youth sports today.

The Position:

As our Director of Go-to-Market, you will lead our efforts to bring products to markets. You will build a department of sports-specific go-to-market leads who will lead cross-functional teams from Marketing, Customer Experience, and Data in building a strategy and implementing a plan to grow in the sport they oversee. You will report to our President and will be a member of our senior leadership team.

What You'll Do:

  • Build a high-functioning department of sports-specific GTM leads responsible for bringing our products to market.
  • Work with GMs to develop comprehensive go-to-market strategies for our products in each sport we enter including: audience definition, product positioning, comms architecture, and launch strategy.
  • Partner with our Product, Marketing, and Customer Experience leaders to ensure successful implementation of go-to-market strategies and plans.
  • Conduct research to refine our product positioning, value propositions, and messaging; inspiring, differentiating us from competition, and fueling demand.
  • Develop trusted partnership with Product Management teams to support and influence Product roadmap based on an understanding of our users and sports.
  • Work with Product and Marketing on experimentation and optimization of our revenue funnel.

Who You Are:

  • Deep passion for and experience in sports.
  • Tangible experience scaling software products through GTM/product launches, product marketing, and growth tactics.
  • A track record/portfolio of creative and successful growth programs that they have helped to develop.
  • You are highly analytical and conduct your own research and data analysis.
  • You are highly organized and are used to implementing detailed plans from 0 to 100.
  • Startup experience at a company that has experienced growth.


  • Work remotely or from our well-furnished, modern office in NYC's FiDi.
  • Unlimited vacation policy.
  • Technology stipend - $3,500 every 2 years to purchase new technology.
  • Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.
  • Life insurance - basic life, supplemental life, and dependent life.
  • Disability leave - short-term disability and long-term disability.
  • Retirement savings - 401K plan offered through Vanguard.
  • Generous maternity / paternity leave.
  • Commuter benefits.
  • DICK'S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.