Social Media Marketing Specialist

  • The VET Recruiter
  • Tulsa, OK, USA
  • Mar 15, 2021
Full time Sales

Job Description

Social Media Specialist

We are seeking a creative, forward-thinking and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our services and to help us attract and recruit talent for open positions with both our organization and our client’s organizations.

Social Media Specialist Duties and Responsibilities

· Build and execute social media strategy through research, benchmarking, messaging, and audience identification

· Write, develop, and strategize online content production and scheduling

· Generate, edit, publish, and share content daily (original text, images, video, and HTML)

· Build meaningful connections and encourage community members through dialog and messaging

· Create and maintain company social media pages and profiles

· Moderate user-generated content and messages appropriately, based on company and community policies

· Create and implement social media marketing plan and editorial calendar

· Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

· Manage company reputation, coordinate promotions, and increase reach

Handle posting job advertisements across various websites

· Assist with crisis management

Social Media Specialist Requirements and Qualifications

· Bachelor’s degree in marketing, communication, or related field

· 2+ years’ experience in digital marketing and social media

· Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, Instagram, etc.)

· Knowledge of project management and web design best practices

· Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns

· Strong written and verbal communication skills

· Experience with Word Press a big plus.

Similar Job Titles

· Digital Marketer

· Social Media Marketer

· Social Media Manager

· Online Community Manager

· Marketing Specialist

· Social Media Coordinator

· Communications Coordinator