Marketing Program Director- St. Christopher Hospital for Children

• Responsible for developing and executing St. Christopher's Hospital for Children's annual marketing strategies and plans that support the overarching hospital business strategies and goals.
• This includes achieving market share goals, service line volume growth goals, and practice visit goals, as well as hospital brand awareness, preference, image, and loyalty goals.
• Direct reporting relationship to System Director of Marketing. Dotted-line reporting relationship to CEO of St. Christopher's Hospital for Children.
• Develops and executes St. Christopher's Hospital for Children's annual marketing plans that support the hospital's business strategy and service line growth goals and objectives.
• Plans are developed and executed on time and within budget.
• Works collaboratively across hospital-specific and Tower Health system Marketing, Communications/Public Relations, Web Services, Creative Services, and Physician Relations teams to ensure alignment of messaging and minimize redundancies in market presence or messaging within and across service areas.
• Develops and leverages hospital brand building strategies, aligned with Tower Health brand standards and positioning to increase awareness, preference, and image of St. Christopher's Hospital for Children and Tower Health.
• Under the direction of and in collaboration with the System Director of Marketing, manages and implements all traditional and digital advertising aligned with brand standards and positioning.
• Under the direction of and in collaboration with the System Director of Web Services and team, works with St. Christopher's Marketing Coordinator to develop hospital web and social media content.
• Ensures alignment with Tower Health's social media policy.
• Responds to social media posts as per and within the social media policy and guidelines.
• Utilizes future CRM platform to plan, target, monitor, and measure traditional and digital advertising campaigns.
• Manages advertising planning, reports, and analysis through CRM platform.
• Collaborates and builds strong relationships with executive leadership, as well as service line administrative and physician leadership.
• Collaborates with St. Christopher's Sr. Manager of Corporate Communications and Public Relations and the System Director of Corporate Communications and Government Relations to develop and implement entity-specific internal and external communications and media relations initiatives.
• Develops and manages St. Christopher's Hospital for Children's marketing budget. Provides quarterly budget reports against budget.
• Develops and maintains a marketing dashboard that aligns with the system marketing dashboard to measure the effectiveness of annual marketing plans against budget projections.
• Develops, manages, and directs internal resources and/or an external resource pool to ensure plans and projects are executed on time and within budget.
• Collaborates with the System Vice President of Planning to develop and implement entity-specific voice of customer market research.
• Recommends enhancements or revisions to entity-specific marketing strategy based on market research results.
• Manages all projects via system project management software to ensure projects are delivered on time and within budget.

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Qualifications

• 4 year/Bachelor's Degree
• Must have Hospital Marketing experience
• Strong leadership skills
• CRM experience