Marketing Program Director- St. Christopher Hospital for Children
Philadelphia, PA, USA
Feb 13, 2021
Responsible for developing and executing St. Christopher's Hospital for Children's annual marketing strategies and plans that support the overarching hospital business strategies and goals.
This includes achieving market share goals, service line volume growth goals, and practice visit goals, as well as hospital brand awareness, preference, image, and loyalty goals.
Direct reporting relationship to System Director of Marketing. Dotted-line reporting relationship to CEO of St. Christopher's Hospital for Children.
Develops and executes St. Christopher's Hospital for Children's annual marketing plans that support the hospital's business strategy and service line growth goals and objectives.
Plans are developed and executed on time and within budget.
Works collaboratively across hospital-specific and Tower Health system Marketing, Communications/Public Relations, Web Services, Creative Services, and Physician Relations teams to ensure alignment of messaging and minimize redundancies in market presence or messaging within and across service areas.
Develops and leverages hospital brand building strategies, aligned with Tower Health brand standards and positioning to increase awareness, preference, and image of St. Christopher's Hospital for Children and Tower Health.
Under the direction of and in collaboration with the System Director of Marketing, manages and implements all traditional and digital advertising aligned with brand standards and positioning.
Under the direction of and in collaboration with the System Director of Web Services and team, works with St. Christopher's Marketing Coordinator to develop hospital web and social media content.
Ensures alignment with Tower Health's social media policy.
Responds to social media posts as per and within the social media policy and guidelines.
Utilizes future CRM platform to plan, target, monitor, and measure traditional and digital advertising campaigns.
Manages advertising planning, reports, and analysis through CRM platform.
Collaborates and builds strong relationships with executive leadership, as well as service line administrative and physician leadership.
Collaborates with St. Christopher's Sr. Manager of Corporate Communications and Public Relations and the System Director of Corporate Communications and Government Relations to develop and implement entity-specific internal and external communications and media relations initiatives.
Develops and manages St. Christopher's Hospital for Children's marketing budget. Provides quarterly budget reports against budget.
Develops and maintains a marketing dashboard that aligns with the system marketing dashboard to measure the effectiveness of annual marketing plans against budget projections.
Develops, manages, and directs internal resources and/or an external resource pool to ensure plans and projects are executed on time and within budget.
Collaborates with the System Vice President of Planning to develop and implement entity-specific voice of customer market research.
Recommends enhancements or revisions to entity-specific marketing strategy based on market research results.
Manages all projects via system project management software to ensure projects are delivered on time and within budget.
4 year/Bachelor's Degree
Must have Hospital Marketing experience
Strong leadership skills
About Tower Health
Providing high-quality healthcare to the communities we serve in eastern Pennsylvania, Tower Health includes seven hospitals that ensure advanced medicine, a wide array of essential services, and a compassionate, collaborative approach to patient-centered care. Across our system, you’ll find many opportunities to build an outstanding career. We invite you to explore our facilities and choose the path that’s right for you.