Digital Media Buyer

$65,000 - $85,000 yearly
  • All Web Leads
  • Austin, TX, USA
  • Feb 11, 2021
Full time Other

Job Description

AWL is looking for a media buyer with experience buying all types of digital media, with a particular focus on running direct-response display and native campaigns.  This is a hands-on role, and the ideal candidate is an analytical media buyer who can build, execute, and optimize display media buys programmatically within ad buying platforms.  We are looking for a self-starter with a strong background in large scale consumer acquisition and media buying analysis, ideally in the lead generation space.  This role will be responsible for establishing and scaling an overall direct-response display media program; owning programmatic advertising, paid social media, real-time bidding and programmatic buying, and display / social innovation strategy.  A critical eye for detail and a love for data analysis is a must.   

General Responsibilities:

  • Ideate, plan, execute and optimize comprehensive display and native marketing strategies, media plans, and campaigns
  • Build, traffic, and launch campaigns within DSPs
  • Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term
  • Analyze daily performance to inform optimization and testing
  • Relentlessly focus on driving high-intent insurance consumers from digital marketing solutions
  • Innovate around new creative formats, technologies, tracking, and media formats
  • Ensure alignment of display and programmatic campaigns to customer goals

Requirements:

  • 4+ years of hands-on media buying, via direct publishers, ad networks, exchanges, and DSPs, ideally in the lead generation space
  • Experienced in managing programmatic and RTB campaigns and optimizing towards business goals
  • Working ad operations proficiency to traffic, QA, and troubleshoot ad tags/assets and campaign tracking/measurement
  • Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
  • Well-versed in display marketing best practices and measurement
  • Proven experience profitably driving high-volume display customer acquisition
  • Experience with professional analytics tools and analysis methods
  • Robust analytical skills and ability to work with and analyze a large volume of complex data
  • Expertise with Microsoft Excel
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Extremely self-motivated with a strong work ethic
  • Ability to work independently as well as part of a team
  • Bachelor’s degree required
  • The position is based in Austin, TX