Challenger is a global best practice professional services company dedicated to changing behavior in Sales, Marketing and Service teams. Our commercial transformation efforts have provided performance improvements and significant financial results to hundreds of clients around the world. What began as a research question in 2007, has changed the mindset, behavior and performance of hundreds of thousands of sales, marketing and service professionals in over 50 countries.

We are now an independent company, owned by Marlin Equity, with a foundation and suite of products and services formed from the ideas in our best-selling books ("The Challenger Sale" , "The Challenger Customer" , and "The Effortless Experience" ) and from many years of successfully implementing them. For us, this represents a big step forward in bringing the ideas of Challenger and Effortless Experience to commercial organizations, large and small, around the world.