Nantahala Outdoor Center

Nantahala Outdoor Center, founded in 1972 by Payson & Aurelia Kennedy, and Horace Holden Sr, originated as a small motel and gas station along the Nantahala River in Bryson City, NC. NOC was the outgrowth of an idea that friends working together to pursue their outdoor passions could change lives. Nearly 50 years later NOC is proud to be one of the nation’s largest outdoor recreation companies, with over 120 land and river-based itineraries spanning ten distinct locations across four southeastern states.